Google has unveiled its latest app quality efforts to tackle a growing issue in the mobile ecosystem: apps that are not compatible with some third-party applications, such as the popular Google Now search engine.
In a blog post published on Tuesday, the company outlined several new measures to improve the app’s quality and performance in the run up to the launch of Android 8.0 Oreo on March 24.
One of the new measures is to remove search engine ads, which are paid for by advertisers and are often embedded within apps.
“We know search ads are a pain point for many people and we know they are annoying and intrusive,” a Google spokesperson said.
“To make sure we get the best possible experience for our users, we are introducing some changes to make search ads less intrusive and more seamless for developers.”
Google has been making a concerted effort to improve its app quality and its user experience since the company’s mobile operating system was launched in 2014.
In April, the Google Play store added a section to its app store dedicated to fixing problems and improving app quality.
Earlier this year, Google announced the first round of quality updates for Google Search, which were aimed at fixing issues with apps that were not compatible.
The new measures, which aim to improve apps’ quality and usability, also aim to help developers improve the overall user experience.
Google said in its blog post that developers can submit their app’s code for review and approval before the app can go live.
The company said that reviewers will also be able to request new features in their apps and improve the quality of their apps.