The hockey mask maker NHL is predicting a record-breaking surge in demand for the programmable-led mask it launched in January that allows players to customize their mask, a development that could make it the first company in North America to win the top prize in the industry’s largest annual competition.
The company said it expects the mask sales to exceed $6 billion in 2020.
That would make it a record for a new product category, surpassing the $4 billion that was projected for sales of $5.3 billion in 2016.NHL players can customize the programed version of their team’s face, but not the color, size, or texture of the mask.
The $99 product, which also includes the player’s number and team crest, is designed to help players make better decisions when playing in more complex situations.
It also allows for the mask to be used for other purposes, such as as protecting against a head shot, said Kevin Toth, chief operating officer at NHL.
Nhl said its mask will have more than 1 million customers by the end of 2021.
It’s the third-largest mask category in the NHL and has the second-largest player market in the world, according to the company.
“We expect a strong repeat of the previous year in the number of consumers, especially among younger players, who want to take advantage of this new capability to tailor their own face for any situation they might find themselves in,” Toth said.
The product, he said, has a large user base because it is easy to use and easy to customize.
It is one of the biggest consumer-focused product categories, with consumers spending about $15 billion in 2017, according the company’s latest report on consumer behavior.
The average person spends about $500 a year on consumer goods.
“What we’ve seen in the past year is a huge increase in consumer spending and it’s driven by a variety of reasons,” TOTH said.
“For one, it’s because of a new generation of players who want more control of their face when playing.
They also are looking for something that is a little bit more affordable.”
The company is targeting a $10,000 price tag for the first version of the product, and hopes to make the $6.4 million price tag with additional revenue, Toth added.